is a Swedish, privately owned company which was founded in 1916 and has
around twenty-five employees.
The company is one of the fastest growing manufacturers of dental
products in the Nordic region, with the main focus on development and
production of innovative products that facilitate the everyday work of
dental practitioners and make life easier for their patients.
Directa is involved in a number of business activities; from developing
and manufacturing of products to marketing and sales in over 90
countries. The company's five largest export markets are currently:
Germany, France, USA, U.K. and Scandanavia. Currently our five biggest
selling products worldwide are: Luxator Extraction Instruments,
ProphyPaste, FenderWedge, FenderMate and PractiPal Tray System.
"Design by Dentists"
Over the years, Directa has
become renowned in the dental industry through its far-seeing
development of innovative products - by and for dentists. The business
philosophy "Design by Dentists" is the focus of Directa
that pervades all of the company's processes and has been adopted as the